Colors evoke emotions and set the tone for your brand. Color palette services are tailored to your brand personality and target market. Whether you’re looking for bold and vibrant hues or a more subdued and sophisticated palette, we’ll curate colors that not only represent your brand but also resonate with your audience.
Brand and Logo Design
Your brand is more than a logo—it’s the story, emotion, and experience that define how people perceive you. From crafting distinctive logos to building cohesive brand identities and curating color palettes that speak to your audience, I help transform ideas into visually powerful and strategically aligned brands. Through thoughtful design and targeted brand awareness initiatives, we’ll ensure your brand stands out, connects meaningfully, and leaves a lasting impression across every touchpoint.
Color Palettes
Logo Design
Your logo is the visual cornerstone of your brand. Through a blend of creativity and strategic thinking, I design logos that not only embody your brand’s values and vision but also leaves a lasting impression. I specialize in translating your story into a visually stunning and memorable logo that resonates with your target audience.
Brand Identity
Building a brand is more than just a logo. It’s about creating a cohesive and compelling identity that reflects your values and connects with your audience. Brand identity services encompass everything from color palettes and typography to messaging and visual elements, ensuring a consistent and impactful brand presence across all platforms.
Brand Awareness
Enhance brand awareness and thought leadership by ensuring your audience connects your brand visuals with your value proposition. Achieve this through strategic email communications, event sponsorships, advertisements, executive video interviews, industry-relevant Q&As, editorial pieces, and social media promotions.
Brand Examples
SavvyLab
I developed the SavvyLab brand identity during Airbiquity’s exploration of investment opportunities. This involved meticulously crafting and refining the brand’s essence, visual elements, and messaging to resonate with our target audience and align seamlessly with our strategic objectives.
Gardenstone Masonry
The Gardenstone Masonry logo was designed for a high-end masonry company serving homeowners, builders, and landscape designers across the greater Seattle area. The brand identity blends the strength and structure of brick, stone, and hardscape materials with natural, landscape-inspired elements to reflect both craftsmanship and artistry. This approach reinforces the company’s focus on premium outdoor living spaces, retaining walls, patios, and custom stonework—work that requires precision, durability, and aesthetic vision. The result is a visual identity that communicates durability, elegance, and a strong connection to the Pacific Northwest’s natural environment, perfectly aligning with the high-quality masonry services they provide.
UpLevel MedTech
I designed the UpLevel MedTech brand for a leadership coach working within the medical device and technology space, with the goal of elevating her visual identity to match the enterprise-level leaders she advises. The inspiration came from the coaching journey itself — helping experts move from their current baseline to a higher tier of clarity, performance, and influence — which is reflected in the upward accent in the logotype and the structured, engineered letterforms. The color palette balances clinical credibility with tech-driven energy: deep navy and slate blues for authority and precision, grounded industrial reds to reflect medical components and commercial hardware, and a vibrant yellow accent for breakthrough, momentum, and transformational possibility. The result is a brand system that feels professional and future-facing — approachable for individual leaders, but confidently enterprise-ready for major medtech organizations and high-stakes corporate engagements.
Windy Mountain Marketing
The Windy Mountain Marketing logo was born out of an unexpected event—a fallen tree that flattened my deck and car during a powerful windstorm. Inspired by that moment, the design captures resilience, movement, and growth—qualities that mirror the spirit of creative marketing. This logo represents a foundation for future expansion, symbolizing adaptability and strength as the agency evolves into a collaborative team.
Rehoming Fido
I conceptualized and designed the Rehoming Fido logo for a charitable initiative focused on proactive pet rehoming. The brand identity captures warmth, compassion, and trust—reflecting the organization’s mission to help pets find loving homes before they ever reach a shelter or stressful rescue environment. The design direction was inspired by the emotional connection between pets and the families who love them, emphasizing a positive, dignified transition rather than crisis or urgency. Soft forms, friendly shapes, and approachable visual cues help communicate reassurance, safety, and optimism. The logo’s welcoming aesthetic and gentle tone embody the hope and heart at the center of the cause—positioning Rehoming Fido as a supportive guide for both pets and owners throughout the rehoming journey.
Relius Global
Relius Global is an American-owned supplier of plumbing and building materials with a global sourcing network — built on the principle of quality you can trust. When designing their logo and palette, I focused on reliability, precision, and international reach. The circular geometry reflects global distribution flow and movement across markets — while the deep blues and metallic neutrals communicate trust, engineering confidence, and premium industrial strength. Every element was chosen to reinforce their commitment to consistent performance, vetted materials, and long-term supplier partnerships. The visual identity is clean, modern, and purpose-built — aligning the brand with enterprise-level professionalism and international scale.
