Website Management – Design and build all new webpages with Concrete5 (homepage, new product pages, blog posts, news articles, press releases, technology integrations, etc.). Customize contact forms that integrate with Salesforce, translation management, agency management, and general website maintenance. Partner with external SEO agency to strategize, plan, and execute SEO plan. Expert knowledge of HTML and strong understanding of CSS.

Salesforce Administrator – Support all sales needs, add new fields for user customization, maintain how-to documentation for new hires, campaign tracking & analytic reporting, design web-to-lead forms with CSS, build custom reporting dashboards, maintain a healthy categorized database to ensure targeted and personal communication, add new contacts from events into segmented lists, and build email automation triggers to send requested flyers.

Email Marketing Automation – Design, create, and send e-mail blasts newsletters and event announcements for demand generation campaigns using HubSpot/Constant Contact and syncing email database segmented lists from Salesforce. Manage and navigate various email service providers and related technologies, ensuring maximum deliverability and compliance with all relevant regulations, including GDPR, CAN-SPAM, etc. Monitor and analyze campaign KPIs, providing regular, detailed reports and making informed recommendations for continual improvement. Design marketing automation workflows to deliver timely content, using A/B testing and email optimization to drive conversion and engagement. Stay current with the latest trends, best practices, and email and digital marketing technologies.

Campaign Management – Plan, execute, and manage digital marketing campaigns across various channels, including SEO, social media, website blog posts, email marketing, content marketing, and event marketing; with tracking, analytics, and reporting using GA4, GTM, and Salesforce. Manage campaign digital marketing budgets, ensuring efficient resource utilization and maximizing ROI. Worked with PR agency to coordinate press releases for the website and associated promotions.

Product Management – Collaborate with cross-functional teams to define requirements, key product messaging, positioning, and launch new products. Analyze market trends and industry best practices to determine marketing strategies. Support new product launch plans with educational and promotional digital assets across different platforms (including advertising, landing pages, websites, emails, collateral, infographics, videos, and other external-facing assets). Perform market research to understand trends, create a competitive landscape analysis, and identify areas for growth.

Brand Management – Maintain and enhance the organization’s brand image by ensuring consistent messaging and brand guidelines across all marketing materials. This includes all internal and external websites; Microsoft SharePoint, PowerPoint, and Word; and external customer facing documentation. Creation new product logos and icons that align with the company’s style guide and resonates with target audience. Grow brand awareness and thought leadership of target key audiences through events and social media.

Graphic Design – Managed all of the design in-house from concept to production for logos, advertisements, flyers, brochures, banner stands, email campaigns, business cards, infographics, icons, webpages, and associated printing. Also managed external creative agency relationships, delegating work and providing feedback.

Photography – Shooting technology demo units for product spec sheets, graphic design, and personnel photography for employee pictures.

Videography – Filming, editing, and production of all videography content used for product demos, thought-leadership interviews, and social media promotions.

Video Editing and Production – Produce, edit, and publish product demo videos and motion graphic videos in-house using Adobe Premiere Pro, After Effects, and Audition as well as managed ongoing relationships with external vendors, monitoring all aspects of vendor work and ensuring that quality and deadlines were met.

Social Media Marketing – Design and implement social media strategy to align with business goals. Post proactive thought-leadership articles, press release announcements, infographics, videos, company events, product demos, and engage with partner/analyst pages using with YouTube, Twitter, LinkedIn, and Facebook.

Translation Management – Maintain consistent and up-to-date versions of marketing collateral and website updates for the Japanese market using internal and agency generated translations.

Event Management – Manage various aspects of trade shows and events including budgeting, promotional pre-show planning and outreach, post-show lead upload and outreach, event coordination, collateral (signage, advertisements, banner stands, swag), and onsite support to drive leads into the sales funnel. Determine trade show objectives in order to analyze post-event lead generation, key insights, and ROI. Campaign administration support to guide sales team through the process and make any appropriate customizations and improvements.