Digital Marketing Audits

Taryn Adams Consulting specializes in conducting in-depth assessments across various crucial areas of digital marketing including website performance, SEO effectiveness, email marketing strategies, social media presence, brand identity, and thorough marketplace and audience analysis. With tailored audits, I can provide actionable insights and recommendations to optimize your digital marketing strategies and drive impactful results for your business. Let us help you unlock the full potential of your online presence and achieve your marketing goals effectively.

Website Audit

A website audit involves an assessment of critical performance metrics such as page load time, server response time, optimization of resource loading, caching configuration, image optimization, and other factors essential for enhancing website performance and user experience.

Email Marketing Audit

An email marketing audit encompasses a thorough analysis of key areas including subscriber list quality, targeting strategies, content effectiveness, CTA assessment, subject line and pre-header optimization, A/B testing evaluation, compliance adherence, performance metrics analysis, and deliverability rate assessment.

SEO Audit

An SEO audit involves a thorough evaluation of on-page and technical SEO factors, keyword analysis to identify optimization opportunities, review of existing content, assessment of the backlink profile for quality and relevance, and identification and resolution of technical errors impacting search engine performance.

Social Media Audit

The social media audit involves optimizing profiles, analyzing content effectiveness, assessing audience demographics, conducting competitive analysis, reviewing content calendars, analyzing engagement metrics, and ensuring integration with the overall marketing strategy.

Marketplace and Audience Analysis

The marketplace and audience analysis includes a competitive analysis to identify industry opportunities, customer journey mapping to enhance the customer experience, and a profile of the target audience including demographics, psychographics, and behaviors.

Brand Audit

A brand audit includes an evaluation of brand identity visual elements (such as logos, color schemes, typography, and other design elements), a brand positioning assessment, and a review of current brand messaging strategy to align with the brand’s values.